“The raw materials we use are sourced from farms that adhere to organic farming standards and fair trade policies for the farmers involved. This year’s VS runway, while celebrating fashionable lingerie, made it a point to keep sustainability at its centre.”Another person driving change is Abhishek Elango, founder of the Chennai-based innerwear brand, Tailor and Circus. While the spotlight shone on the glittering wonder, two truths came to light. “The simple fact that the material that grazes against your most intimate parts on a daily basis is toxic is alarming enough to make one think of healthier alternatives, the healthiest being something that doesn’t contain carcinogens. Sustainable clothing upholds three Rs China Sofa Fabrics Manufacturers reduce, reuse and recycle.The Victoria Secret Dream Angels Fantasy Bra 2018. The brand champions body positivity and sustainability and prides itself on having a fiercely organic approach, even in terms of the idea of beauty. That’s the reason why organic lingerie is important for the consumer’s skin.

And that’s why its show-stopping bra was made using diamonds that were responsibly produced and adhere to the highest environment, labour and safety standards.This statement was an important one to make because, in our conversations about sustainable fashion, we often leave out an important sartorial item – lingerie. Sustainable clothing is a step towards saving the world and all living in it. The Austrian company has planned production in such a way that after utilizing x number of trees, they move on so that the trees get time to rejuvenate,” explains the entrepreneur. Source reduction or reducing the use of raw materials and virgin resources can ultimately reduce carbon emissions during the manufacturing process as well as during transportation. This leads to ecological pollution. But cotton is the second dirtiest industry in the world after coal. Breaking this down for us, Neerja explains how her brand’s lingerie is trying to revolutionize the space, starting with the material used, which combines organic cotton and a unique fibre.When lingerie model Elsa Hosk walked the runway wearing nothing but the coveted Victoria Secret Dream Angels Fantasy Bra, heads turned and jaws dropped.”

To address this problem, Abhishek and his team are working on a project that will involve collecting old underwear, running the fabric through an anti-microbial process, recycling the fabric and donating it to NGOs, who can then use it to make toys and other fabric-based items. “This should be up and running by next year,” he informs.”Neerja is well aware of the need for sustainable lingerie and hopes that more brands will follow suit soon. The brassiere, crafted by Atelier Swarovski was made using 2,100 diamonds and topaz. If not produced organically, it makes up about 25% of pesticide use in the world, although it accounts for less than 4% of all the crops. “Slow fashion, which is an integral part of the sustainable movement, cannot be applied to the innerwear industry since underwear needs to be disposed of sooner due to the accumulation of harmful bacteria.Though Abhishek says that many people, especially women have embraced his brand’s products, he is aware of the misconceptions that prevent people from switching to sustainable inners.”

To sidestep this crop, Abhishek decided to use fabric made from the Beechwood tree. While, of late, many fashion designers have made an effort to create sustainable clothing, including sustainable shoes, not many have extended this practice to the innerwear industry. Abhishek starts from scratch, talking about the fabric used to make the innerwear. Conventional farming uses nasty insecticides and pesticides to increase production, whereas organic farming not only restricts the use of pesticides but also focuses on increasing soil fertility. Explaining why it is a pressing need in the innerwear industry, Neerja says, “The lingerie industry is full of synthetic products that have micro-fibres that fill up landfills and clog the ocean. Neerja also highlights how, apart from the environment, sustainable lingerie is also beneficial to the user.